No one feels sexy with allergies. It’s weird but true; so we created a whole campaign around it.
Inspired by traditional perfume ads, we partnered with Meghann Fahy to introduce Astepro as the ultimate get-ready essential for allergy sufferers. So you can get back to feeling sexy, fast.
We even created our own fragrance, La Sponteníte. After all, it’s only natural to spray perfume or cologne to feel sexy before a night on the town. Why should a nasal spray be any different?
Social Content
We teased the launch of our hero spot on social and encouraged fans to enter our giveaway by sharing about a time when allergies kept them from feeling sexy. People were quick to respond:
Results & Awards
1.7+ Billion Earned Impressions
110.6M Video Views
734% Increase in Social Followers
1000+ Giveaway Entries
98.9k+ Campaign Views (paid and organic)
73 Media Placements including:
People
Popsugar
The Skimm
Women’s Health
Dan West (CD), Kristen Gaerlan (ACD Copy), Steph Piperis (Copy), Alice Kong (Director), Yasara Gunawardena (Photographer)