Milk X Olympics
In January 2020, we created a video content series to announce the newest Milk-sponsored Olympic sports,
showcase their rising stars and highlight each athlete’s favorite source of protein.
Spoiler: It’s milk.
Hannah Roberts
& Kai Lightner
Our goal with these two athletes was to educate parents on the importance of nutrition for young athletes. We did this by sharing each future Olympian’s journey and how their support systems helped them along the way.
Dashawn Jordan
& Bryce Wettstein
Talking nutrition to parents is one thing, but kids? That’s a whole other ballgame. To reach a younger audience, we crafted our content into splashy Youtube videos, working them into a kid-focused campaign dubbed “Milk It”.