In the midst of Quarantine, when the concept of days was (still is?) feeling entirely made up, we wanted to help people taste their way back to reality with seven of Special K’s most loved flavors.

So, we introduced the first-ever Blursday Go-Away Kit — with everything needed to fight those “Wait… what day is it?” woes: Custom-designed flavor-of-the-day socks, a matching weekly planner, and, of course, the seven most-loved flavors of Special K.

#concept #design #production

Social Content

We partnered with Special K (and sock) lover, Whitney Port to launch our Blursday-Go-Away Kit and encourage people to enter for a chance to win, garnering over 1,000 entries.

 
 
 
 

Special K /// HypeBae

We helped get Special K in front of a fresh, modern audience, and talked about in a relevant way. This resulted in 304.2M impressions and 99% positive sentiment in placements across HypeBae,
E-News, Trend Hunter, and AllRecipes.com.

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