Waterloo x Guy Fieri
When Waterloo Sparkling Water teamed up with Guy Fieri to release 3 new flavors, they tasked us with launching the LTO’s on social and throwing an Epic Flavor Fest to celebrate.
We teased the partnership on Guy’s channel with a social-first video to entice Waterloo fans everywhere that new flavors were dropping soon.
And dropped our hero-cut a few days later.
Waterloo X Guy Fieri Epic Flavor Fest
We capped off our flavor launch with an Epic Flavor Fest event. Within our event space, we created three vignettes to showcase the places that inspired each co-created Waterloo flavor: an East Coast boardwalk, a desert oasis and a cabin in the Pacific Northwest. Each area contained food pairings specially made the highlight the new LTO flavors, games, prizes, and customized takeaways like chainstitched bandanas and embossed leather goods.
In addition to each vignette, we helped create a custom-made (fully functional!) can cruiser and 40+ pieces of customized signage to greet our 200+ media and influencer attendees
