It’s Slow Good
As a society, we pride ourselves on moving at the speed of light. From our coffee orders to our smartphones, faster is better. But even the fastest among us need to slow down every once in a while.
To bring It’s Slow Good to life, we partnered with Sha’carri Richardson (Fastest Woman in the World)
to create content that directly communicates the luxury of savoring the slow.
Our campaign came to life with a series of unique social content cross-posted to Sha’carri and Turtles’ channels.
From a custom-created nail set to a bespoke oil painting of their mascot, we left no turtle unturned in the props department.
Coverage
Across 11 media placements, 375k press impressions, and 500k video views, people were eating up the content.
Results
1.2 Billion Earned Impressions
10.1M Influencer Impressions
15.9M Owned Social Views
$1.5M in Incremental Sales
+75% Lift in Cultural Relevance*
+107% Lift in Brand Relevance*
+35% Increase in Purchase Intent*
+29% Household Penetration
1 Wrapped Racecar
1 Times Square Takeover
* Among those who recall seeing the campaign
Sam Miron (Director), Panoptica (Production Partner), Joe Tirabissi (ACD Copy)